Scent Marketing Challenges: How to Improve Public Awareness and Sustainability

When someone talks of scent marketing, you will be tempted to imagine a basic air freshener or a spray in a room. Scent marketing is much more than that. To influence the way individuals feel within a certain space, it relies on the power of scent, fragrance psychology, and intelligent diffusion. It assists your brand in telling a story, creating a great impression, and providing a better customer experience.

Despite all these advantages, there are also several issues with the scent marketing sphere. In case you would like to apply scent marketing in your company or to learn how it functions, it is better to examine the problems that are present these days.

People still don’t know what scent marketing really is

One of the biggest challenges is public awareness. Many people still think scent marketing is just “making a place smell good.” But it does more than cover odours. It is connected to the limbic system since it is the part connecting smell, memory, and emotion. When properly applied, the use of smell will help you make the shoppers feel galleried, cheerful, attentive, or even excited.

People can be made to feel relaxed by using a pleasant aroma. You can use an attractive perfume as a reminder that their brand exists. You can even help them stay longer in your shop because the scent feels warm and welcoming. When customers enjoy the scent, they enjoy the full brand experience. But this only works when they understand that scent marketing is a real strategy and not just a room spray.

Old air fresheners create more harm than good

Sustainability is another issue. The aerosol sprays are still employed in most locations since they are cheap and readily available. You will find them frequently in washrooms, shops, or small offices. But aerosols come with several problems that people don’t often think about.

Aerosols utilise chemical propellants that have the capability of irritating the nose and causing allergies. They also have metal cans, which are not necessarily recycled in the proper manner. Many of these cans are thrown away in the landfills. Uneven scent is also obtained when you spray an aerosol. It covers the smell; however, it does not clean or refresh the air. The scent doesn’t last long, so when you spray it, you’ll need to apply it again.

Many aerosol formulae also use synthetic solvents. These don’t break down well, and they add more waste to the environment. When you compare this to modern scent diffusion, the difference is huge.

Cleaner and greener options work better for everyone

Today, water-based diffusion systems and botanical essential fragrance oils offer a better choice. They give a long-lasting scent without harsh chemicals. They also improve air quality instead of covering bad smells.

Whenever you select a natural perfume that matches your brand, you make the customers feel that they have a personal emotional attachment. You assist them in the pleasant smell, which is clean, warm, or fresh. You also help them remember your brand because the scent links to good feelings.

We would also like people to know why the quality oils are expensive. It would only be natural to use the higher quality oils in the air we breathe, just as we use higher quality oils in the skin that we have. It is better than a cheap spray that does not last long or sells well because it damages the environment.

At MScents, we choose quality fragrance and clean diffusion over shortcuts. We know that the power of scent only works when it cares for people and the planet at the same time.

Technical problems affect scent performance

System consistency is also another issue with scent marketing. The performance can be affected even with a good diffuser when it is placed in a bad location. When a diffuser is either too high, too low, or too near airflow vents, the scent will not spread in the correct manner.

The HVAC design is also a major factor. In case of an excessive or uneven air flow, the odour may be concentrated on a single point or distributed too thin throughout the room. In such an event, customers will not experience it to the full extent.

That is why we constantly stimulate the training and the improvement of the standards in the industry. Scent can be applied in the appropriate manner, which can elevate mood, shape customer behaviour, and can be used to foster loyalty.

How can we move the industry forward

We are optimistic that the future of scent marketing is in three simple things, and they are education, innovation, and sustainability. Having more individuals learn about the functionality of the scent will allow them to make more suitable decisions regarding their brand. By more companies opting to use environmentally-friendly diffusion systems, we will all be promoting a healthier environment. And as scent companies act responsibly, the entire industry develops in a good direction.

In applying scent marketing to your business, first of all, you should start off with definite objectives. Think of the emotional attachment that you would like to build. Select a brand fragrance that is in line with your brand image. Consider the duration of the scent and the emotion you want the consumers to leave with them. Proper use of scent will present people with a lasting experience that will make them feel good and remain loyal.

Bring better scenting into your space with MScents

If you want to improve your brand experience with clean, sustainable, and well-designed scent marketing, we’re here to help. At MScents, we use high-quality fragrance and smart diffusion so your space smells great and feels great too. Reach out to us and let’s create a scent experience that your customers will remember.