Scent Premium for Hotels: The Secret to Creating a Luxurious Atmosphere in 2024

Scented premium hotels have become the name of the game in 2024 surpassing all expectations of luxury and guest delight. And, this is where these hotels add scent marketing management-how the hotels come up with a good-smelling atmosphere that improves all the guest’s experiences.

Be it the relaxing scent of jasmine in the spa treatment room or a signature scent that’s imprinted in the lobby, a good fragrance can help a lot in ensuring a pleasant stay. This so-called ‘ambient’ approach not only helps to enrich the interior but also raises the overall estimated rating and service provided of such facilities. It is being reported by the hotel managers that a good and appropriate smell can work wonders for the image of a given facility and hence retention of guests within it.

The Power of Scenting

Scent also has a profound effect on the guests’ sense of emotions and psyche which indirectly impacts their overall experience at the hotel. The moment a customer sets foot inside a hotel, the smell permeates everything creating a feeling that one will not forget even after checking out. These sorts of hotels have different aromas such as therapeutic aromas in the spa that are targeted towards making guests comfortable and relaxed while enjoying the hotel’s amenities. 

This strategy doesn’t only improve the mood of hotel’s guests but also influences stars levels by increasing guest satisfaction. The luxury of scent takes the whole hospitality experience to higher levels that gives every guest each time they check in, an eye catching experience that is unforgettable.

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Benefits of Scent Marketing for Hotels

Scent marketing has many advantages which makes it important for any spacious hotel marketing strategy as far as enhancing customer satisfaction and improving star ratings is concerned. This is how:

• Enhances Guest Satisfaction: When a suitable smell is introduced into a hotel property, whether it is from the check-in to the checkout process; it makes the guests comfortable.
• Boosts Star Ratings: Hotels employing the use of scent marketing are likely to record an increase in the number of stars, as guests equate the environment to the level of service they will receive.
• Improves Guest Reviews: Ample positive guest reviews are tourists who chronicle the atmosphere of the hotel and this is associated with more bookings and better standings on these web pages such as Tripadvisor.
• Encourages Repeat Bookings: It is easier to encourage them to revisit a hotel if they have become fond of a particular perfume preset in the hotel, which in turn makes them able to elicit continued patronage by the guests.
• Elevates Overall Experience: It may be the fragrance of jasmine in the spa or the peculiar scent that a guest experiences in the lobby, these little aspects all help enhance the overall experience of a guest.

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Common Scent Marketing Strategies for Businesses

Scent marketing comes in handy when creating guest experiences. Capping them to the hotel’s branding and the guests’ expectations through the use of such techniques to ensure a great atmosphere is greatly encouraged.

Ambient Scenting

Ambient scenting is the practice of implementing the same scent in every area of the hotel to enhance the appearance of that specific area. A scent like Bergamot can further enhance the experience without them noticing it when they come in. This strategy enhances the overall ambiance, making spaces like the lobby or hallways feel more inviting. 

Continuity in the use of any fragrance helps to provide guests with a very comfortable and relaxing experience, specially in air-conditioned spaces. As the right note can create ambiance, it can also reflect on the guests reviews and thus affect the hotel’s overall rating.

Signature Scent

A signature scent is a unique fragrance that becomes synonymous with the hotel’s brand, making it instantly recognizable to returning guests. This personalised aroma can be a powerful tool in creating a distinct identity, setting the hotel apart from competitors. 

When guests encounter the signature scent, it triggers memories of their previous stays, encouraging repeat visits. The scent can be used in various areas, from the lobby to the guest rooms, ensuring a consistent and memorable experience. Over time, this scent becomes part of the hotel’s charm, adding to its overall appeal.

Aroma Billboard

An aroma controlled billboard is place specific for example a spa or a lobby that is designed to create an experience that is different from other areas of the hotel for the guests. For example, a soothing lavender aroma can be used in a spa to soothe its users while pleasantly welcoming the guests into the lobby with the use of a citrus scent. 

The use of this scents approach can help the guest move in an orderly fashion around the hotel with no sense of frustration. By making scents in specific zones, hotels can provide so much that guests may remember particularly, and many long days after the guests have checked out.

Thematic

Thematic scenting aligns with special events or seasonal decorations, enhancing the overall experience and leaving a lasting impression. For example, a festive pine scent during the holiday season can add a cosy, celebratory feel to the hotel’s common areas. 

These thematic scents should resonate with the hotel’s branding and meet guest expectations, creating a cohesive experience. When done right, it not only adds to the ambiance but also makes guests feel more connected to the event or season being celebrated, contributing to positive reviews and return visits.

Seasonal Scenting

Seasonal scenting makes the atmosphere of the accommodation interesting by addressing the existing seasons, events or even culture. So, an autumn hotel may introduce pumpkin spice scent and spring brings fresh flowers-things that guests respond to positively. 

Such a strategy is beneficial to hotels since it is a way of ensuring changing the atmosphere of the hotel periodically to avoid monotony. There is also the chance of enhancing the guest’s experiences with seasonal expectations by doing something different during their stay. 

Implementing Scent Marketing in Your Hotel

1. Choose the Right Fragrance: Choose fragrances in harmony with the atmosphere in your hotel. For example, jasmine is very effective in quiet areas such as the spa, whereas lobbies could use a bright “pick me up” fresh citrus fragrance.
2. Target Key Areas: Implement scent marketing in high-traffic areas like the front desk, lobby, and guest rooms. Consider using different scents in specific zones to create distinct experiences throughout the hotel.
3. Maintain Scent Quality: Regularly monitor and adjust scent levels to ensure consistency. Address special requests from guests, such as minimising or changing scents in their rooms, to enhance guest satisfaction.
4. Consider Seasonal Scents: Rotate scents based on the season or special events. This allows for variation in the tourism experience of the hotels, which is good since more favourable guest reviews and star ratings can be achieved out of it.

Don’t wait any longer. Start your scent marketing strategies now and see how it can elevate your hotel’s atmosphere.

Final Thoughts

Adopting scent marketing in hotels can elevate the guest experience by creating a luxurious and inviting atmosphere. It’s a subtle yet powerful way to enhance your beautiful hotel’s brand, improve star ratings, and encourage repeat bookings. We believe scent premium strategies are essential for standing out in competitive markets. Consider incorporating scents like jasmine in your spa or lobby to create lasting impressions.  If you’re ready to take your hospitality to the next level, call us MScents. Together we’ll ensure that your hotel remains in the public’s consciousness in 2024.